Sunday 19 October 2008

A joint approach for SOLO Marketing

In Bradford on 22 October a group of independent SOLO IP practitioners will come together to exhibit at the Creative Careers Fair organised by two Bradford-based creative and media organisations, Artworks and bmedi@ at the Great Victoria Hotel.
The initiaive is the idea of Jane Lambert of NIPC fame. She is speaking on confidentiality in the Seminar programme for industry professionals. The fair has an associated exhibition and the plan is for the stand to be manned during the course of the day by a variety of local IP practitioners who will be able to offer friendly advice to those starting out in their careers in Media as well as to their prospective employers. The banner over the stand will be IP Yorkshire.
To generate interest they will be offering free trademark searches, thanks to the good offices of Leeds Library Service.
This is a great opportunity for promotion without bearing the exhaustive burden of exhibiting alone. I am looking forward to the feedback from the day as it seems to me that co-operative exhibiting is a very interesting model.

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